"I want to continue building this platform that will represent all Latinas and continue to shw the value of the Latina Market." Rachel Gomez is a Mexican-american entrepreneur that founded the Viva la Bonita company four years ago. The company is a Los Angeles based Latina lifestyle and apparel brand inspired by fearless women. She wants to educate those who are not familiar with the Latinx community and bring awareness to the different issues the community faces. “Nothing worth having comes easy, and our Latina community is so worth it. When times get tough, remember that all of these successful women and/or Latinos in business were just like you. We all have a Chapter 1 in our book of life. Your story is your story and it will unfold at your timing.”